So I Wrote A Book
Check Out My First Book, the Growth Strategist's Guidebook
First, my apologies. I have not posted in a while and I’m sure this has left many of you disappointed (others, not so much.) I’m never as prolific as I intend, but, this time there’s a good reason why I’ve been so quiet:
I wrote a book.
It is a short book, but, a book nonetheless. And it took a bit more effort and time than anticipated. Now, it is not the next great American novel. It is a non-fiction business book on growth planning I call the Growth Strategist’s Guidebook.
Some of you may recall that last summer, I created and launched THRIVE!, a growth planning workshop webinar series. This year, I took all of those workshop exercises, feedback from the webinar participants and compiled them into a short, ten-chapter workbook.
The workbook is ideal for business leaders who want to grow their business and are looking for a place to start. Business leaders have so many questions about growth: what are my best options for growth? How much should I invest? Where should I invest to grow? And, our digital world offers so many new ways to promote your business, the challenge can quickly overwhelm even the most savvy business owner. In a matter of minutes, you can now launch a global digital advertising campaign from your mobile phone. But, before you post, publish or pay-per-click, I urge you to plan. And that’s where the book can help.
The Growth Strategist’s Guidebook walks you through the important elements of a marketing plan but also explores how to grow your business beyond traditional marketing. I also share a powerful framework to identify and evaluate your strategic options.
Here’s my promise to readers: if you use it as a workbook and diligently complete all of the exercises, you will have a much better growth plan and make stronger strategic decisions for your busienss. Then, it is up to you to put that plan into action.